The 48th and 49th Batteries “spent two pleasant weeks there, waiting for the rest of the Division. Not a little of the left section’s mail has borne the Amherst postmark as a result of those two weeks.” (1) Post cards such as this one of Percy’s shared the local sights with those who had been left behind.
This postcard is the work of Valentine and Sons Publishing Company of Toronto and Montreal, which was a Canadian office of the Scottish photography and printing company of the same name. The Canadian firm operated from 1907 to 1923; the parent company had been founded in 1825 and survived under its own name until 1963. (2)
The “Souvenir Post Card” of Petawawa which Percy sent two days ago was also a Valentine and Sons card. The one of the Amherst Railway Station bears a different label above the writing space:
Valentine and Sons printed their post cards in Britain, perhaps at the Dundee plant which operated until 1994. (2)
(1) MacArthur, D.C. The History of the Fifty-Fifth Battery, CFA. Toronto, 1919. 3.
(2) Petrulis, Alan. “Valentine’s Co.Ltd.” MetroPostCard.com is a wealth of information about the “golden age” of the postcard.
Copyright 2016. See “More about this project.”